It is well known that first impressions are crucial within the cut-throat atmosphere of high street retailing. A good and appropriate design of the storefront can actually be the key to ensuring customs choose your store over the competition. An important aspect of exterior appearance that can significantly enhance the look of your shop is an instalment of a decorative canopy or awning – not only it serves as a shade which helps to protect the customers from rain and sun, but also it can be a sign of class and taste giving a unique look to your business.
Just picture the potential of a beautiful canopy on your store in terms of attracting attention and enhancing brand identity. No matter whether you want to stick to the traditional awning style or choose a more contemporary one, a good canopy can enhance the overall appearance of the shop front, attract people’s attention and invite them to enter the premise.
However, canopies are not only aesthetic structures; they also provide an additional value that may improve the customer experience and even increase the sales. In harsh weather, a canopy is a source of relief for your patrons and allows them to peruse the items displayed on your shop’s frontage or wait in line without getting wet. This small change can potentially lead to a longer time spent in front of the products and ultimately, raise the chances of people purchasing items they did not initially plan to buy.
Moreover, canopies could be utilised as a form of advertisement; people can opt to add their company’s logo or incorporate certain colours from their company’s palette into the canopy designs. This can be useful to reinforce brand image and provide potential customers with a lasting impression of your product, or service, thus distancing it from competitors.
In as much as selecting the most appropriate canopy for your shop front may be a little challenging, you will agree that there is virtually an unlimited choice. From the more conventional canvas or fabric covered ones to modern aluminium or glass structures, each material and type comes with its own benefits and looks. For instance, canvas canopies provide the look of the traditional and elegant while aluminium or glass provide the sleek and stylish outlook on your storefront.
Regardless of your material and design decision, it is advisable to consult with a professional and reliable canopy supplier capable of showing you some designs and materials that would suit your style, as well as providing you with information about the building codes and safety standards your canopy needs to meet.
It is therefore important that when choosing shop front canopies, one of the major factors to consider is its durability. To be installed in the British climate which is characterised by frequent fluctuations of temperature, snowfalls, and other types of precipitation, your canopy must be strong enough to withstand these elements without losing its functionality and eye-pleasing appearance. This is something that would require the help of a professional canopy supplier as they will be in a position to advise clients on the best material and designs that have been tested and proven to endure the harsh weather patterns of the United Kingdom.
Another relevant criterion is the ability to maintain and care for the canopy. Even though canopies are built to last for a long time, they may occasionally need washing or even small fixings to bring them back to their new state. A reliable supplier will offer you with clear maintenance procedures and avail technical help that will keep your canopy in great shape for a long time.
Today, competition is extremely high and with the constant change in retail environment, it is crucial to be unique to capture consumers’ attention and loyalty. A well designed and professionally installed shop front canopy should therefore be an investment which should be used to make a positive first impression in the sense that it gives a potential customer an impression of a standard and class of the business. Thus, there is no reason why one would choose any plain, ordinary shop awning when one can make a powerful statement and create a practical canopy?